November 18, 2017
When you market your dental practice, you have a wide range
of options. Whatever path you choose, you need to know your return on
investment (ROI) to determine if you should continue doing it or not.
Dentists have to wear a lot of hats. They can simultaneously
be a doctor, the HR department, the marketing manager, and the chief financial
officer of their practice. While dental school does a great job of preparing
you for dentistry, it doesn’t do as much to help you be better at business.
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August 28, 2017
What’s in a keyword?
Only the success or failure of your practice. With so much
business originating from Google, it’s vital for dentists to utilize a good
search engine optimization (SEO) strategy if they want to be competitive in
The Google search bar is the “magic eight ball” of the modern
world—it can answer any question. Keywords represent all the phrases that
someone searching for your practice might enter when looking for you (or any
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July 30, 2017
Is your dental practice struggling to keep up in this new
age of competition?
Most dentists have faced greater difficulty in business now
than since the Great Recession! In addition to the economic struggles, changes
in the way customers find local businesses has changed how dentists need to
approach marketing. Dentistry has become more competitive than ever, and to
succeed you need to assess your competition to understand how they are beating
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June 28, 2017
The bottom line is simple: If you want your dental practice
to continue growing, you’re going to have to spend time and energy to optimize
your presence on the web for search engines. Many dentists fail to act until
they have practically disappeared from local search results, buried by
competitors in a hyper-local market that have been working on their
search engine optimization (SEO).
Four Truths About SEO for Dentists
Truth #1 – Your patients are looking for you online.
The numbers don’t lie.
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May 23, 2017
Every day, people make billions of searches in the Google
search engine as they look for cat pictures, political news, places to eat, new
community events, and even dentists. Digital marketing has replaced phone books
and newspaper ads, and what inquiring minds want to know is how do I make my
practice rank higher in Google local search results?
Before we get into the nuts and bolts of what happens
underneath the hood of the Google engine, let’s take a moment to see how Google
became so ubiquitous that it became a verb (i.e. “Google it”).
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