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Ultimate Team Leadership

From Team Leaders to the
Chief Operating Officer

Paper boats

Great results in any business venture, including a dental practice is simply this – A Great Team, Implementing Great Systems, in the presence of Great Leadership. Often, the dental practice owner attempts to manage all three of these components while practicing dentistry all at the same time – a formidable task often not performed well. Practice growth in such situations is limited and accompanied by mounting stress, as the limitations of time and ability take their inevitable toll on all involved.

In order to be a productive dentist providing the best possible care for their patients, and lead a cohesive team performing their roles at a high level, management and leadership responsibilities must be shared with capable team leaders who are accountable for the success of their respective departments. This allows for unencumbered, smooth practice growth. As the practice grows larger, a Practice Manager is needed to lead the team leaders. Finally, for the group practice producing at high levels or one with multiple locations, a Chief Operating Officer (COO) is needed to oversee day-to-day operations.

Sunrise Dental Solutions provides all aspects of training and support for doctors and their Team Leaders, Practice Manager, and COO, in the form of Ultimate Team Management & Leadership, covering everything from analysis of need, to recruitment, to onsite training, to implementation, to ongoing coaching for both doctors and team members. For such comprehensive training to deliver on the promise to exceed each doctor’s expectations in this area, it must be delivered by someone who has not only proven themselves as an educator, but also as a successful COO themselves. Donnie McMaster uniquely fulfills those qualifications, working as a both a business coach and COO for one of the most successful examples of team leadership culture for a dental practice in the U.S.



As a new employee coming from a specialty, I was very overwhelmed to learn so much new information regarding dentistry. When Donnie came in it was wonderful because he really helped our office grow and really settle into training and improving. With Donnie's guidance I really felt that I received the proper training that I needed to better take care of our patients. I thank the doctors for making the decision to bring in this guidance and I really feel that our office environment is better all around.

– Lindsey Hall, E.F.D.A., Hayes Family Dentistry

Very impressed with Donnie at Sunrise Dental Solutions! After returning to work from Covid 19 our team faced many new challenges and was feeling defeated and exhausted. Donnie came in and gave us the leadership, direction, and tools we needed to succeed. After just 1 visit, our leaders feel empowered, energized, and motivated to develop new systems to help us get back on track and focused on our vision. I am excited to see our team and practice exceed our goals and continue to develop new strategies for success under Donnie’s continued leadership.

– Chelsea Huntington, RDH, MSDH

Donnie has taken our amazing team under his wing and given us new tools to increase productivity and profitability. Mentoring our leaders and team has increased our positive culture, creating a much better environment to thrive in. The doctors decision to bring this consultant in was the best one yet!

– Pearl Thomas, EFDA, Clinical Director at Hayes Family Dentistry

With Donnie’s help, our team is taking it to the next level day after day. Our momentum is at an all-time high and I can’t wait to see what kind of greatness he helps us achieve next!

– Cheyenne Tompkins, Hayes Family Dentistry

We've been working with Donnie for almost a year and he's completely revolutionized how we run our office. Through his "train the trainer" program, he has helped us to identify and train leaders in our team that we never realized we had. Not only have these leaders taken much of the stress off of us as business owners, but they have also boosted the morale and created a much more positive environment around the office. Without Donnie, none of this would have been possible.

– Dr. Mike Farrar, Elite Dental Care

Donnie has made a major impact on our company. He is hands on and always willing to get on a call whenever needed. Elite Dental Care has made so many positive changes since Donnie has come on board. He gives honest and direct feedback that helped our organization to make changes that we did not see were needed at the time. We are thankful for Donnie and the growth that he has led our Doctors and staff to.

– Candy Hughes, Corporate Office Manager, Elite Dental Care

Working closely with Donnie this year has benefitted our organization in every way. His passion and excitement he brings with him during calls and onsite visits is refreshing to be around. He is a direct communicator and open to listening to all ideas when helping us make decisions.

– Dr. Clint Buchanan, Elite Dental Care

Donnie has completely transformed the culture of our practice. I have seen members of my team emerge as phenomenal leaders, and I attribute it to the time Donnie has spent with them. He has taught me how to empower and trust my team to make decisions, allowing me to do more dentistry. His high energy and passion for teamwork is contagious. I am so thankful for what he has done for our practice and I look forward to continuing to work alongside him.

– Dr. Kate Whitby, Elite Dental Care