When I was a kid, dentists relied heavily on word of mouth to promote their practice. My own dentist was someone introduced to my parents by a friend from our church.
In the digital age, the referral process is a lot different. Potential patients are going to search for you online and read your reviews to make their decision. What will they find?
How does it feel knowing that 88% of people say online reviews affect their decision making process? How you feel might be a result of the current state of your online reputation.
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