I cannot recall the last time that I used a phone book, yet they are still left outside my door on a regular basis. They might make great booster seats or be useful for lining the bird cage, but few people use phone books to search for a local business anymore.
Instead, they’ll look for you online.
What does this mean for your dental practice? Around four out of five people will go to search engines to find or investigate a local business, which means that your practice relies on Google and other services to generate appointments and brand awareness.
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