I’ve worked with many dentists who say social media just isn’t for them. They didn’t go to school so they could spend time on Twitter. Surely they should focus on patients and not waste time posting pictures to their social media feeds, right?
Wrong.
Just a few weeks ago we witnessed the latest Super Bowl, and 30-second ads were selling for around $5 million. Even a normal primetime slot on CBS (such as during a new episode of “The Big Bang Theory”) can have a staggering price tag of $326,260. Why are marketers paying such enormous sums for a mere 30 seconds of airtime?
(more…)