While I do enjoy developing clever dental marketing strategies for clients, most of the time dentists need to be focusing on the basics of a good campaign. The following K.I.S.S. (Keep It Super Simple) strategies should lay the foundation for the marketing campaign of any dental practice.
1. Pay Per Click (PPC)
While we always want to win the keyword search battle, that can take time. A quick and effective way to make it straight to the top of your desired search is to simply pay for it. Patients can be easily targeted through their searches, with your ad appearing when someone searches your keyword, with you only paying for the ad when it is clicked. The best place to start is with Google AdWords, where your bid will compete with others in the same category. Well-organized campaigns can generate a hefty return on your investment.
(more…)