Did your dental practice recently disappear from Google local search results?
Google makes updates to their search algorithm all the time, but the last “Possum” update made some big changes that can affect local businesses, like dentists.
This particular update, made in September 2016, was nicknamed the “Possum” update because some listings may have appeared to be gone, but they were in fact “playing possum.” This is the biggest update that Google has made in several years, with the goal of improving local search rankings, diversifying results, and preventing spam listings from making it in.
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