Every day, people make billions of searches in the Google search engine as they look for cat pictures, political news, places to eat, new community events, and even dentists. Digital marketing has replaced phone books and newspaper ads, and what inquiring minds want to know is how do I make my practice rank higher in Google local search results?
Before we get into the nuts and bolts of what happens underneath the hood of the Google engine, let’s take a moment to see how Google became so ubiquitous that it became a verb (i.e. “Google it”).
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