When you market your dental practice, you have a wide range of options. Whatever path you choose, you need to know your return on investment (ROI) to determine if you should continue doing it or not.
Dentists have to wear a lot of hats. They can simultaneously be a doctor, the HR department, the marketing manager, and the chief financial officer of their practice. While dental school does a great job of preparing you for dentistry, it doesn’t do as much to help you be better at business.
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