You might not like it, but social media has changed the landscape forever. Even for a dental practice, social media has made a big impact in the way that other patients send referrals and engage with the practice.
For most of my life, “word-of-mouth” referrals have always been one of the most valuable tools for dental clients. They still are, but we must recognize that social media has displaced word-of-mouth marketing, and it is now one of the best ways to help patients hear about you and your practice.
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