A question we are frequently asked is, “How does Google decide how to rank our dental practice?” It’s a great question with a complex answer. While there are hundreds factors that impact ranking, only some of which you have control over, one of the most important is domain authority.
Domain authority is essentially a popularity contest, as it’s an indicator of the quality and trustworthiness of your site. If you’re unfamiliar with the topic, start by throwing in your homepage into this domain authority checker.
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